Wheels 2 Work Evaluation and Business Plan


Add Specialists were commissioned by the South Yorkshire Passenger Transport Executive to provide an Evaluation and Business Plan for the South Yorkshire Wheels 2 Work project. Infonomics provided analytical support:

  • Review of management information to identify patterns and trends
  • GIS mapping of riders, destinations and funding boundaries
  • An assessment of market penetration
  • Analysis of survey results to provide measures of economic impact

This led to:

  • A greater understanding of the customer base
  • Recommendations for finding new customers
  • Recommendations for improving value-for-money

business-case evaluation research business-plan transport mapping economic-impact market-segmentation