Wheels 2 Work Evaluation and Business Plan

Add Specialists were commissioned by the South Yorkshire Passenger Transport Executive to provide an Evaluation and Business Plan for the South Yorkshire Wheels 2 Work project. Infonomics provided analytical support:

• Review of management information to identify patterns and trends
• GIS mapping of riders, destinations and funding boundaries
• An assessment of market penetration
• Analysis of survey results to provide measures of economic impact

This led to:

• A greater understanding of the customer base
• Recommendations for finding new customers
• Recommendations for improving value-for-money

business-case evaluation research business-plan transport mapping economic-impact market-segmentation